Get Found: Local Marketing Tips from Forge Local
Get Found is the show for local business owners who want their Google listing to actually bring in customers. Forge Local is a small outfit in Barrington, Illinois, run by Andrew Voris. Andrew has coached football and track at Barrington High School for more than ten years, and Forge Local is his side business: helping local shops show up when neighbors search Google. Every episode takes one piece of your listing, shows you what to check, and walks you through the fix.
🎤 The first episodes are live now — press play on each episode page below. Prefer a podcast app? Subscribe with the show feed: https://forge-local.voris56.workers.dev/podcast.xmlOne fix at a time, in plain terms
Every episode takes one piece of your Google listing, shows you what to check, and walks you through the fix — free, in about six minutes.
Your Google Categories Are Costing You Customers
Your Google categories decide which searches your business is even allowed to show up for — and most owners picked exactly one, years ago. This episode walks through the five-minute check: read your primary category the way a customer would, list everything you actually do for money, and claim the categories you have been quietly sitting out.
Episode page & key takeaways →
Listen now →This episode is live — the player is on the episode page.
The Blank Box: Your Business Description Is Empty and It’s Hurting You
Most local listings leave the roughly 750-character business description completely blank — and when customers are choosing between two or three similar shops, that little paragraph is often the only thing that separates them. This episode gives you the four-sentence formula to fill yours in about fifteen minutes, plus the rules Google enforces on it.
Episode page & key takeaways →
Listen now →This episode is live — the player is on the episode page.
Three Blurry Photos vs. Thirty Good Ones: What Customers Actually Tap
Customers judge your listing by its photos before they read a single word — and three blurry, years-old pictures lose to a competitor's thirty good ones every time. This episode gives you the exact shot list to take with the phone already in your pocket, and how to turn listing photos into a small monthly habit instead of a one-time chore.
Episode page & key takeaways →
Listen now →This episode is live — the player is on the episode page.
Rather have it done for you?
Every fix on this show is part of Forge Local's work. The Fix-Up overhauls your whole listing in 7 days for $249 one-time, and the Local Engine keeps it working month to month for $129/month — Barrington independents can lock the Neighbor Rate at $99/month.
Get my free audit See the Fix-Up & monthly plans →